So they decided to drop all the other tattoo guys and just go with the cowboy thing. Scott Ellsworth, former historian at the Smithsonian Institution and co-author of the Marlboro Oral History and Documentation Project : Eventually, someone at Leo Burnett noticed that whenever they showed a cowboy, there was a little rise in sales. The ads pretty much stayed the same all the way after that. But in the early 1960s, they switched back to the cowboy and that’s when it really hit home. Then they migrated to various images of masculinity, including various sports figures, like players for the Green Bay Packers and stuff like that. To overcome the idea that a filter was for a woman, the Leo Burnett advertising agency decided to attack that stigma head-on, creating a campaign where the manliest of manly dudes would be depicted smoking a Marlboro. Later on, as cigarettes began to be sold with filters - Marlboros included - filtered cigarettes were also seen as feminine, which further caused men to shy away from the brand.īut after faltering for decades as a lady’s smoke - including trying gimmicks like dying the tips of their cigarettes red - in the 1950s, the Philip Morris Company (which owns Marlboro) decided to direct their product toward men. Decades before the rugged Marlboro Man image was born, Marlboros were a cigarette aimed at women, with their ad campaign focused around high-class ladies elegantly smoking, alongside assurances that Marlboros wouldn’t interfere with a woman’s lipstick. It’s grand without feeling imposing,” Streater told The Post.That was the original advertising slogan for Marlboro cigarettes when they first hit the market in the 1920s. “I really appreciate the privacy and the seclusion of this home. The artifacts are included in the sale, Streater told The Post. The shrine-like nook, nestled in the kitchen, has photos of Norris, a copy of “The Cowboy and his Elephant” ( a story in which Norris stars) and an inscription of Norris’s favorite sayings (pictured below). Today, the eight-bedroom, 10-bathroom home has several unusual features including an ice rink, a saltwater pool and a tribute to the late Norris, who was pals with John Wayne. It was first listed for $7.2 million in 2014 and has gone up and down in price ever since, the listing shows.

Amie Streater/Engel & Völkers C The 5,300-square-foot ice hockey rink with a pitched roof cost $420,000 at the time it was built, according to permit records. Norris 'was looking for the perfect piece of land with perfect view of Pike's Peak,' listing broker Amie Streater of Engel & Voklers told The Post.

Robert Norris, the original Marlboro man, never smoked a cigarette and lived till age 90. Some 50 years after the cigarette-sponsored actor and rancher selected the plot, his now 14,430-square-foot mansion has been re-listed for $8 million. Norris lived till age 90, unlike other Marlboro men who died decades younger. After 14 years with the Phillip Morris-owned brand, he said he was setting a bad example for his children and quit the position, The Post reported after he died in 2019. Marlboro recruited Norris in 1955 before the surgeon general declared smoking a health hazard in 1964. In 1961, the then-31-year-old selected this mountain haven to custom-built a mansion for his growing family. “Norris was looking for a piece of land with a perfect view of Pike’s Peak,” listing broker Amie Streater of Engel & Völkers told The Post. The original Marlboro man - a cowboy named Robert Norris who famously refused to smoke - seemed to like fresh air.Īnd he left an $8 million 15-acre Colorado legacy to prove it. Newlywed Ben Affleck finds a buyer for luxe $30M LA mansion

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